Clear Channel signs Europe-wide deal with Amscreen

Clear Channel signs Europe-wide deal with Amscreen
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets

The deal reflects Clear Channel’s move towards greater digitisation of their international network while standardising the technology across countries to deliver more operational efficiencies.

The global outdoor advertising business’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland,  Switzerland and the UK.

William Eccleshare, Clear Channel International CEO commented "In the UK, more than 50% of our revenues are now derived from our digital estate thanks to the creativity, flexibility and contextual relevance it offers brands.  We are looking to replicate these capabilities with greater operational efficiency and offer these displays to our advertisers across Europe."

The soon to launch, standardised double-sided 75-in screen product will offer Clear Channel International’s business units more efficient deployments across roadside, bus-shelter and outdoor retail environments. The displays have been developed to create base-product standardisation while also providing the opportunity for exterior customisations for the local market’s specific needs.