Casio extends reach in UK

AUTHOR: Inavate

Casio has bolstered its UK presence, signing distribution agreements with Midwich and Micro-Peripherals.

The resellers will carry Casio’s next generation of high-brightness projectors, which use a mercury-free laser and LED hybrid light source.

Casio hope that Micro-Peripherals’ relationships within retail distribution and its extended database of reseller partners will help to grow its projection business. These new appointments are intended to allow penetration into new market sectors, complimenting the existing agreement with Medium UK.

Philip Clark, business development manager for Professional Visual Products at Casio said: “With the introduction of these groundbreaking projection products, there has been a requirement for an expansion of our current distribution strategy. Casio would therefore like to welcome Midwich and Micro P to our partner portfolio alongside Medium UK, our existing distributor. With a clear roadmap of future projection products and a strong commitment to the channel, we are looking forward to working closely with all concerned to ensure the success of these products moving forward.”