Absen events push products in Scandinavia
LED manufacturer Absen targeted Scandinavia in November with events in Sweden and Finland aimed at promoting further growth in the region.
Swedish AV distributor Dial-iT organised an open day for digital sign manufacturer 4Sign after an approach by 4Sign registering an interest in selling LED panels to end users in 16 branches throughout Sweden.
“The event provided us with an excellent opportunity to collaborate with 4Sign and to educate their staff about how Absen could provide solutions for their customers,” said company founder and partner of Dial-iT, Niklas Flymalm.
Absen panels will be offered as a contemporary alternative for 4Sign’s manufacture of printing billboards, posters, signs and roll-ups.
“The reaction was very positive, with interesting discussions of ideas, and several leads on prospective installations,” continued Flymalm.
Later in the month Aben’s Finish partner Audico exhibited at AudioVisual Helsinki trade show, which took place November 18 to 20.
Ruben Rengel, managing director of Absen Europe, said: “The development of the Absen brand in this region reflects Absen’s strategy in Europe to support local markets with the best local relays and distributors.”