West Ham hopes to transform Olympic stadium with giant digital display

Artist impression of design submitted to planning authorities

UK football club West Ham United is hoping to set records after submitting a planning application for an 83m by 12m display to wrap around its new stadium. The club, which will move into the London 2012 Olympic Stadium in August, claims the screen would be the largest digital screen in Europe.

The planning application was submitted by the Olympic Park's management company, E20 LLP.

West Ham says it would use the display to play clips of past and present footballers. The screens would be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.