True Colours picks up AMX distribution

True Colours distribution, a division of Midwich, has penned a distribution deal with AMX.

AMX will deliver its products through Midwich sales divisions including Midwich Home and Midwich Security. 

“We are delighted to be partnering with True Colours to capitalise on what we believe are significant opportunities within specialist markets.” Explains AMX sales director, Jonathan Mangnall. “This is a strategic partnership; enabling True Colours to strengthen their product offering, whilst giving AMX an important route to very specific markets. Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.