True Colours Distribution has agreed an exclusive UK deal with TruMedia, the provider of digital signage ROI measurement solutions.
Ian Croft, business development manager for True Colours’ digital media team, said: “With the digital signage market moving at such a fast pace, a system for gathering analytical data about a target audience is vital for an advertiser’s ROI. With TruMedia, companies can accurately measure the number of viewers, assess consumer behaviour and determine the level of interest in adverts on digital signs.â€