Axion Displays has appointed Stéphane Bourdon to lead French, Spanish, and Portuguese markets following a long career at Digital Projection.
Bourdon takes on the role with more than 20 years of professional AV and display industry experience, joining Axion Displays following 14 years at Digital Projection where he worked as sales manager for France, Spain, and Portugal, as well as territories across North Africa and the Balkans.
The appointment follows Digital Projection’s appointment of Axion Displays as its strategic partner for the UK and Ireland, Southwest Europe, Middle East, and North Africa.
For existing Digital Projection customers and partners, this appointment will mean no change to the relationships, product specialisation or support. Bourdon will remain as point of contact, backed by Axion Displays’ regional sales, technical, logistics, and after-sales infrastructure.
Dirk Siedle, CEO at Axion Displays, added: “Stéphane brings a wealth of experience, trusted customer relationships and an exceptional understanding of the French, Spanish and Portuguese markets. He is a hugely valuable addition to the team and reinforces the continuity and local expertise at the heart of our partnership with Digital Projection.”