Simone Bini joins Exterity from Avaya to head up UK sales

Simone Biny headshot

IP video company Exterity has appointed Simone Bini, former video sales leader for Europe at Avaya, as head of sales, UK.

Bini, who spent more than five years at Avaya and seven years at Radvision, will lead Exterity’s UK sales team and report to Eleuterio Fernandes, VP of sales, EMEA. 

Colin Farquhar, CEO of Exterity, said: “The UK continues to be a buoyant market for IP video and digital signage technologies, and it is incredibly important that we have high quality, local support and insights to match our cutting-edge solutions.”