Sennheiser UK cracks down grey market dealers

Sennheiser UK has partnered with brand and market protection company Etail Eye to provide actionable intelligence on unauthorised resellers that sell counterfeit and grey market goods online.

The partnership with Etail Eye began a year ago and provides Sennheiser UK with intelligence to protect its brand and support its authorised retailers, etailers and distributors.

Sennheiser’s recently implemented selective distribution strategy works with dealers across all channels to provide accreditation to those dealers as an "Authorised Sennheiser Partner", qualified to sell premium product. Confident the new UK designed solution will deliver great results the company now plans for a pan European roll-out of Etail Eye in 2014.

Simon Hall, MD of Etail Eye, commented: "Our service is designed to allow brands like Sennheiser to actively manage their online markets in real time, protecting not only their brand value and market share, but the interests of the company’s true trade partners and end consumers.

"Our reliable, actionable and timely intelligence gives Sennheiser the confidence to take swift, decisive action against unauthorised resellers including those that sell counterfeit and grey market goods online."

Peter May, director of sales at Sennheiser, added: "Etail Eye is fundamental to how we ensure we deliver our part of the bargain to our Authorised Partners who have invested in the Sennheiser brand and who want to be seen as suppliers of genuine Sennheiser products. It allows us to provide complete peace of mind to both Authorsied Partners and end consumers."