Sahara Presentations Group has expanded its digital signage portfolio with the acquisition of Sedao. Founded in 2004, Sedao delivers digital signage products and cloud based solutions that include collaborations with Transport for London, EDF Energy, NHS, Honda, National Museum of Wales, Rolls Royce and Punch Taverns.
As part of the acquisition, Sedao’s founder, David Oades will join the Sahara Group as head of product development.
Shaun Marklew, sales and marketing director of the Sahara Group said: "This is a great acquisition for the Sahara Presentations Group, since their launch in 2004, Sedao has been at the forefront of Digital Signage innovation and has seen rapid growth over the last decade. As exclusive distributor of Sedao, we plan to build on the existing product range and develop the cloud based signage services."
Oades added: "We have a strong history with Sahara over the past ten years, and this partnership of Digital Signage knowledge and product development combined with Sahara’s expertise in manufacturing and distribution makes for natural progression of the brand."
Sedao will now form part of the Sahara Presentations Group PLC alongside Sahara AV Distribution and Clevertouch Interactive Technologies.