Renkus-Heinz has announced a distribution partnership with Hasoub Saudi Arabia, a regional distributor based in Jeddah, Saudi Arabia.
The collaboration marks an important step in Renkus-Heinz’s Middle East expansion, with Hasoub boasting operations in Saudi Arabia, Egypt, Bahrain, the UAE, and Oman.
Karan Kathuria, director of sales and development for Asia, Renkus-Heinz, commented: “MEA is one of the most promising yet challenging regions when it comes to delivering best-in-class professional solutions.
“With recent shifts in customer expectations, both pre- and post-sales, we wanted to restructure our go-to-market model. In this journey, we have been very fortunate to work with Hasoub, a renowned entity in MEA delivering some of the best ELV solutions. With its presence in major regions, Hasoub enjoys a great understanding of MEA customer trends. We are confident this alliance will enable us to better understand and serve our customers and improve our channels.”