QSC has signed Dubai based AV marketing and sales consultancy Vivid Audiovisual Media in a bid to build its sales channel in the Middle East.
Glen Harris, QSC director of sales EAME (Systems Group), said: “With Vivid’s knowledge of the systems business in the Middle East, they are an ideal partner to build a strong sales channel for the company’s recently announced Corporate AV solution based around the new Q-SYS Core 110f, TSC-7t and SPA amplifiersâ€.
Chris Hellmuth, managing director of Vivid, added: “It’s great having QSC on board. The company has a clear picture of where they want to go and how to set up their distribution channels accordingly. With our connections and experience, we’ll support QSC Audio to achieve their business objectives for the systems group portfolio in Saudi Arabia, Kuwait, and Egypt.â€