PPDS has supplied LED for installation of a 6x2m advertising wall at the historic Saarländisches Staatstheater in Southwest Germany.
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken and is renowned for its diverse entertainment offerings, including opera, drama, ballet, standup comedy, concerts, and movies.
Hosting around 30 new productions annually, amounting to some 700 events – including outside events – advertising and information are critical to ensuring ticket sales and the theatre’s ongoing success. Previously, all promotional banners and posters had to be created, printed and changed manually by staff daily, which was deemed impractical, unsustainable, and visually limited.
Seeking a modern, digitised solution, the theatre teamed up with local AV/IT integration and event technology specialists, DooH Concept and LE-Eventtechnik, with framework from Metallbau Patric Schmidt, to transform its communications with a fully digital, centrally managed LED system, enabling fast, simple, and unlimited content creation and updates.
The theatre’s marketing department now manages the display centrally and independently. With dynamic multimedia templates in place, staff can update content and engage audiences directly, eliminating reliance on paper posters and supporting traditional media channels and social media campaigns.