Peerless-AV has added Karl Ingham to its UK professional sales team as area sales manager for the North of England and Scotland.
Keith Dutch, managing director of EMEA at Peerless-AV, said: “Karl is a great character and valuable addition to our successful UK and EMEA sales team.
“He’s already made a great impression on our Northern and Scottish customer base and his technical skills and product knowledge will be vital for broadening the business opportunities in alignment with our global strategy.”
Ingham will be responsible for implementing the company’s business and growth strategy, driving new leads and supporting the reseller and distributor network in the region through sales promotions, marketing initiatives, training and events.
He joins from Promethean where he was channel partner manager for England and Ireland. Prior to that, he held operations and commercial management roles and technical account management positions at various network specialist and distribution firms.