Paul O’Rielly is new PSCo technical distribution MD

PSCo has announced the appointment of Paul O’Reilly as managing director of its technical distribution division.

O’Rielly joins PSCo to head up the technical distribution business as it continues to expand in the UK and Irish markets. He brings with him extensive distribution experience from within the display industry, having most recently held the position of commercial director at Medium.

PSCo’s Stuart Holmes said: “Paul will be a great asset to PSCo as Managing Director of the technical distribution business. We have increased our portfolio to include all the latest videowall and large format display technologies and our value added pre and post sale services continue to grow. Paul’s experience and knowledge will be invaluable to the future development of PSCo.  He has a deep understanding of the market and the business of distribution, coupled with great people skills, which means he will be the perfect fit for our clients and the long sales cycle which emerging technologies require.”