OVAB expands into Middle East

The Out-of-Home Video Advertising Bureau, is pushing into the Middle East, signing a new member from Abu Dhabi, Al Barq Digital.

The company operates signage installs in shopping centres around the UAE and the wider Middle East and North Africa region.

Al Barq Digital is a regional brand owned and operated by Abu Dhabi Media Digital Out of Home (AD Media DooH). The company is a subsidiary of Abu Dhabi Media Company (ADMC) – a media organisation in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, outside broadcast/production, and printing.