A report from Kinly has identified that one in ten organisations are investing in 'holograms', avatars, or 3D AV technology.
The research, revealed in Kinly’s Trusted Connections 2025 study, highlights that many businesses are eager to embrace new technologies, however many can capture greater value by addressing ageing infrastructure, outdated systems, and fragmented supply chains that could limit the impact of bolder technological ambitions.
36% of organisations are replacing legacy tech, according to the report, despite 63% admitting that their current AV systems are harming productivity. Half of organisations are adopting personal avatars for remote calls, with 52% trialling VR headsets as part of their AV setup, demonstrating an appetite for immersive experiences that the report says could deliver even greater returns with a stronger technology backbone.
Kinly says that infrastructure challenges are not improving, with outdated network infrastructure now affecting 32% of businesses, up from 24% in 2024. Poor system interoperability impacts 34% of surveyed organisations, marking a 9% year-on-year increase.
Additionally, 27% of enterprises identified disjointed supply chains as a growing barrier that could release significant value, according to the report, from forward thinking investments.
The report suggests that organisations can maximise the impact of their investments in technologies such as ‘holograms’ and avatars, with 61% of respondents seeing AI as the most important AV technology of the year, with 71% actively deploying the technology to improve workflows.
Simon Watson, global head of innovation, Kinly, commented: “It’s incredibly exciting to see businesses embracing immersive tools like avatars and holograms, but without solid foundations, these technologies just won't deliver the productivity gains companies are expecting. You need stable infrastructure, reliable connectivity, and systems that talk to each other in order to maximise the full potential of every technology investment. Our research shows that the most successful organisations get this balance right. They're ambitious about new technology but smart about building the basics first."
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