NMK Electronics has expanded its unified communications offering in the Middle East through a partnership with Mago, a platform designed to manage content sharing, room control and collaboration workflows within meeting spaces.
The agreement sees NMK integrate Mago into its regional portfolio, extending its proposition beyond hardware to include software that unifies how users interact with meeting rooms and collaboration tools.
Based in Dubai, NMK positions the move as a response to changing customer requirements, with consultants, integrators and end users increasingly seeking complete, interoperable solutions rather than standalone products.
“Mago comes into the portfolio at the right time,” said Suhed Mohammed, business unit head, UC at NMK Electronics. “Our partnership with Mago opens a new chapter in how organisations think about their meeting spaces. End users today want solutions that are agnostic, flexible and effortless, and Mago delivers exactly that.”
Mago supports a range of collaboration functions including content sharing, digital whiteboarding and workflow integration, with a focus on simplifying user interaction within meeting environments. It is compatible with Neat systems.
Cristiano Fumagalli, co-founder and VP of Mago, said: “We are pleased to partner with NMK. Their regional expertise and understanding of modern collaboration needs are closely aligned with our mission. Together, we will deliver connected meeting experiences that enable organisations to work more efficiently and communicate more clearly.”
The companies also highlighted the importance of platform flexibility, with Mago supporting Bring Your Own Meeting (BYOM) workflows and cross-platform interoperability.
Looking ahead, NMK plans to focus on demonstrations, training and deployments across the region, aiming to position software-led collaboration as a core component of modern workplace design.
Top image [L-R]: Dino Drimakis, Cristiano Fumagalli, Remo Zerbini