Midwich has announced a UK and Ireland distribution partnership with hybrid collaboration specialist X2O Media.
The agreement, unveiled at a launch event held at Midwich’s headquarters in Diss, UK, will expand the reach of X2O’s OneRoom platform, delivering immersive hybrid learning and training environments for the higher education and corporate sectors.
At the core of the partnership is X2O OneRoom, a unified communications platform designed to give all participants - whether in-room or remote - an equal and engaging experience. The system projects remote attendees life-size on large displays, with audio and video precisely aligned to their virtual “seat” within the space. Combined with integrated hardware and tailored room design, the solution creates an interactive and natural learning or collaboration environment.
Through the partnership, Midwich will provide the OneRoom solution to customers across the UK and Ireland, offering local support, hardware integration, and access to a complete end-to-end hybrid collaboration system.
“X2O OneRoom sets a new standard for hybrid learning and training by putting every participant on equal footing – whether in the room or joining remotely,” said Lee Harris, commercial director at Midwich. “Partnering with X2O Media allows us to deliver a complete solution that combines cutting-edge software with the right hardware and space design, giving our customers the tools to create engaging, inclusive environments.”
X2O Media’s OneRoom technology integrates with existing AV infrastructure and is supported by Midwich’s network of technical teams and partners. The distributor says its experience in AV integration and its long-standing relationships with education and training organisations will help accelerate deployment across the region.
Rob Brinklow, director of sales for EMEA and APAC at X2O Media, said: “Midwich is the ideal partner to extend the reach of X2O Media solutions across the UK and Ireland. Their expertise in distribution and AV integration ensures that customers can access the full potential of OneRoom, delivering exceptional experiences in education and corporate training.”
The collaboration was also showcased at Tech Xpo 2025, Midwich’s technology event held on October 22-23, where visitors experienced the technology first-hand.