International AV distributor Midwich has acquired Sound Directions France, which trades as Perfect Sound, a value-added distributor of pro audio products based in France, serving predominantly the French and French speaking Swiss market.
Headquartered in St Etienne, Perfect Sound is a specialist distributor of professional audio products with a particular focus on the audio integration market.
After the successful acquisitions of professional audio distributors Earpro SA (Spain), and Sound Technology Ltd (UK) in 2017, the transaction strengthens Midwich's audio technology expertise.
The business will report into Mathieu Payet, MD of the Midwich Group’s French organisation Sidev. Previous shareholders Christophe Palluat de Besset (MD) and Antonio Fernandes (head of sales) will remain with the company and will lead the growth of the Group’s professional audio business in France.
Mathieu Payet, MD, Sidev commented: "The technical expertise and experience of Perfect Sound in the audio market provide an excellent complement to Sidev’s offering in the French video market."
Christophe Palluat de Besset, MD, Perfect Sound added: "We are ambitious to take our audio business to the next level and further enhance the service we can provide to our customers and vendors. Midwich’s expertise in the European audio market, coupled with the synergies of working with Sidev, make the Midwich Group an ideal partner to achieve this."