Founded in London during the summer of 2025, LALA offers music supervision, bespoke composition, sonic branding, sound design and music library access. It has recently opened its own recording and mixing facility, featuring Genelec 9.1.4 monitoring.
LALA’s ethos of excellence was fundamental in the creation of the new facility – 179 Studios – located at the company’s Wardour Street headquarters in London’s Soho. With the studio, LALA is now able to manage projects end-to-end, from the initial creative brief to delivery of the final mix, all under one roof. Equipping the room to handle immersive audio was key, as LALA Founder Hannah Merrington explains: “Dolby Atmos has become the industry standard for immersive audio in cinema, home entertainment, and, increasingly, music production. To have a competitive edge, stay technologically current and maintain production quality, we felt it was a priority to future proof the business. We’re seeing brands’ uptake for immersive audio, gaming, AR and VR, in all areas of the market we serve.”
LALA turned to the Soho-based audio experts Scrub, whose own demo facilities allow a range of Genelec monitoring products to be evaluated in a controlled listening environment. “We were invited down to Scrub to listen to ‘The Ones’ family of coaxial three-way point source monitors in an Atmos 7.1.4 configuration – and were impressed with the sonic accuracy, as well as the similarity across the di?erent models,” says Hulacki. “Scrub specified a 9.1.4 configuration, since our large room could accommodate the additional monitor positions. We’ve got 13 Genelec monitors all directed towards the critical listening position, and the results speak for themselves – it’s a great sounding room.”
With Scrub handling the studio design and integration, the monitoring system features 8361A models for LCR, 8351Bs in the surround and overhead positions, and a 7382A subwoofer handling the low end. Once the system was in place, the Scrub team carried out multiple system calibrations using Genelec’s GLM software and the Avid MTRX Studio SPQ. “We created presets that include a flat response, the Dolby Atmos Music Curve, and the X-Curve, at both 79 and 85 dB SPL reference levels,” says Scrub’s Steve Jones. “That allows the user to instantly switch to the most suitable profile for any given project or client requirement.”