Shure Incorporated has appointed Julian Simpson as market development manager as part of efforts to expand its integrated systems business in the Nordics.
Simpson is tasked with building direct relationships with end customers in the region. Shure stressed it had no interest in selling direct and said the appointment would help it support channel partners including Benum Sweden, Benum Norway, Matrix Sales Denmark, and Intersonic Finland.
A qualified broadcast engineer, Simpson has worked for UK broadcaster the BBC in London and has a master’s degree from Cambridge University in Environmental Architecture with a focus on acoustics and lighting. He has served as an associate member of the Institute of Acoustics for 25 years and has primarily worked with electroacoustic systems throughout his career.