Jeroen van Aalst has been appointed to the Robe International sales team as key account manager, coordinating sales throughout EMEA.
Van Aalst will coordinate sales in markets including the Netherlands, Spain, Portugal, Croatia, Slovenia, Malta, Turkey, Israel and South Africa.
In this role, van Aalst will work closely with Robe distributors in these regions, overseeing and supporting their initiatives while also coordinating information, maintaining fluid and functional communications channels and assisting in client relations.
Josef Valchar, CEO, Robe Lighting, commented: “It’s brilliant to welcome Jeroen onboard our diverse international team! We will enjoy his energy and enthusiasm for our brand, his human and people-focussed approach to business and his technical acumen, qualities we value highly and that align with our future vision and strategies.”