GN, the Danish brand behind Jabra, has announced it is to gradually wind-down its consumer product lines to 'increase focus and resources on more attractive parts of GN’s business'.
The company will discontinue the Jabra Elite (consumer earbuds) and Talk (mono Bluetooth) product lines.
In a statement on the company's website it said; "The investment required for future innovation and growth in this very competitive space is deemed unjustified in the long-term given associated risks. The Talk product line follows a similar logic and is positioned in the declining mono Bluetooth market. Consequently, following a thorough business review the decision has been taken to gradually wind-down both the Elite and Talk product lines.
Peter Karlstromer, CEO of GN Store Nord, added: “The decision to gradually wind down the Elite and Talk product lines is part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns. We have demonstrated that we can compete in even the most challenging categories with our leading technology and go-to-market strengths. We did this with our Elite line by delivering multiple worlds-first innovations for consumers, especially in true wireless earbuds, driving global market share gains. The markets, though, have changed over time, and it is today our assessment that we cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses."