IABM appoints Peter Bruce as director for APAC region

IABM appoints Peter Bruce as director for APAC region
International Association of Broadcasting Manufacturers (IABM) has announced the appointment of Peter Bruce to the position of director for Asia Pacific. The news follows on the heels of the appointment of a new director for North America.

Bruce will be based in Singapore and will be responsible for building a training program for member with the aim of increasing membership and lending local support to existing members in the region.

With a career spanning 19 years in the region working for companies such as Vitec Group, and Thomson SA group companies BTS, Sony and Grass Valley, Peter Bruce was deemed to be the most suitable candidate for the role.

Regarding his appointment, Peter White who is the chief executive of IABM says: “Peter has extensive knowledge of the APAC broadcast market, from both an engineering and commercial point of view and will prove an invaluable member of the IABM team, especially in building our membership by delivering localised and relevant support.”

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