Larry Howard will handle sales for Alcorn McBride in the UK following his appointment as sales manager for the US company.
Howard replaces Tom Gottshalk who has retired after ten years with the company. He will handle sales for the Eastern US, Asia, Australia and the UK.
Jeremy Scheinberg, chief operating officer of Alcorn McBride, said: “[Howard’s] extensive experience with audio, video, lighting, and show control combined with his skills in technical training will be an asset for our customers throughout the system design process.”
Howard joins Alcorn McBride having held senior level business development positions with audio systems manufacturers, including Clair Brothers, Community Loudspeakers, and Tannoy. His background also includes several years in Show Systems with company's such as Universal Studios.