MAAP’s experiential retail space in Berlin blends cycling culture with impactful Genelec sound at the MAAP LaB.
This new space puts sound at the forefront of the customer experience, harnessing Genelec smart IP loudspeakers to achieve a unique sound experience.
MAAP’s brief required clear audio at low volumes, with the ability to increase the playback levels for events without compromising on sound quality.
Seven Gelenec 4430 smart IP loudspeakers were selected, requiring a single CAT cable for audio, power and management.
With an open layout, additional acoustic treatments were not required, with integrator B.I.N.S.S instead tuning the loudspeakers to the space to achieve balanced sound levels and eliminating dead zones or hotspots.