First Impression audiovisual has made advances in the German market with the appointment of Daniel Glück as its DACH business development manager, focusing primarily on Germany.
Glück’s appointment follows the opening of First Impression’s international office in Paris, with the opening of a German office marking the next big step in the international expansion of the company.
Joining the company with more than 26 years of agency experience in digital sectors, Glück enjoys expertise in digital signage, with experience working for brands such as Daimler Chrysler, BMW, Audi, Jaguar Land Rover, Hyundai and others.
Ron Haans, founder and CEO, First Impression, commented: “Daniel is going to make a big difference for us in the DACH region. He knows the tricks of the trade in the DACH market. Daniel is an entrepreneur who knows exactly how digital retail experiences can be taken to a higher level.”