Distributor Exertis has signed a deal with Promethean that will see its Exertis Medium AV division handle sales of the manufacturer’s interactive products.
Exertis has an existing agreement with Promethean in Ireland and the deal will see it expand its remit into the UK where it will operate alongside Tech Data as part of a dual distribution deal that takes effect June 5.
Ian Neale, Exertis Medium, general manager said: “We pride ourselves on offering unrivalled logistical services and flexible credit options for our customers. These services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels”.
Simon Port, head of channel operations UK & Ireland for Promethean, added: “The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is sufficient stocking capacity if our reseller partners are going to effectively meet demand.
“By bringing Exertis UK in as a second fulfilment source, we’re essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success.”