Electrosonic’s core focus will be on public displays, large venue displays, events and the control room market. However, they will distribute the complete range of displays, including large format displays and projectors.

"NEC has a fantastic product offering and a proven track record for quality and reliability," said Bruce Genricks, managing member of Electrosonic SA. "Combining this with our extensive dealer network, technical expertise, design services and complimentary products that Electrosonic SA has to offer, will provide comprehensive solutions for our dealers". "We are delighted to be distributing NEC products, and look forward to a long and rewarding partnership".

"This is a strategic appointment where NEC Display Solutions Southern Africa aims to enhance its exposure in the local Pro AV and systems integration market by building on existing working relationships with complementary products currently distributed exclusively by Electrosonic, "said Sarah Fraser, channel development manager to Southern Africa.