Daktronics has expanded its international sales team with the hiring of Steffan Piolet to expand the company’s indoor and stadium projects in the UK, Ireland, Scandinavia, and Eastern Europe.
He began his role early in 2026 and will focus on ensuring the market understands how our indoor offerings differ from the outdoor business.
"We’re delighted to welcome Steffan to Daktronics UK. Steffan brings a rare combination of elite sport, digital signage and sports technology experience, which perfectly aligns with where our business and our markets are heading,” said Patrick Halliwell, Daktronics MD in the UK. “His sales leadership will be instrumental as we continue to grow our stadium presence and expand our indoor and emerging market offerings across the region.”
Previous experience for Piolet has been in multiple phases, including a digital signage integrator in the retail and hospitality industries, in sports technology for launching and monetizing direct-to-consumer streaming services, and playing sports as a professional cricket player.