Christie buys coolux
Christie has announced the acquisition of coolux, a developer and supplier of 3D rendering systems such as Pandoras Box. coolux will be integrated into Christie’s Global Market Solutions team and will keep its office in Cologne, Germany. The deal strengthens Christie’s product offerings for augmented reality, visualisation and experiential-marketing projects.
Jennifer Smith, executive vice president of global market solutions at Christie, said: “Christie is committed to deepen its marketplace lead in supplying a total solution for advanced applications such as projection mapping, broadcast delivery and all manner of large-scale digital canvas creation, so the fit between our products and services and those of coolux is a natural one.”
Smith added: “Pre-visualisation capability when creating stunning, experiential events – including real-time rendering of same – is increasingly important in the creative plans of entertainment designer and creative visionaries. The acquisition is a boon to those who need multiple display technologies to come together to create both continuous and non-continuous digital canvases, but most importantly, to be able to create and manage the content that flows onto these canvases.”
coolux CEO Jan Huewel, who will report to Jennifer Smith in his new position of senior director, processing solutions, commented: “In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronized content delivery is paramount and with today’s news, Christie, with its already impressive presence in this arena, has gained another leading-edge product line and development team to ensure it keeps its lead.”
More detail on the announcement will be provided at the biennial coolux Connect Conference, to be held January 8-9, 2015 at Vulkanhalle, Building E, Lichtstr. 43, 50825 in Cologne, Germany.