Chesterfield FC has installed Uniguest’s Sports Hub platform to update matchday communication at the SMH Group Stadium.
While the stadium itself was modern, digital communication across the venue had become outdated and difficult to manage. Content updates were manual, IPTV lacked flexibility and the club’s small internal team faced increasing pressure to keep systems running smoothly on matchdays.
Chesterfield FC deployed Uniguest Sports Hub across approximately 40 screens throughout the stadium, spanning concourses, hospitality lounges, offices and reception areas. The platform brings IPTV and digital signage into a single interface, enabling the club to manage content, layouts and scheduling centrally while maintaining flexibility across different areas of the venue.
A key improvement has been the ability to control live content across the stadium. With Sky Bright Box integration, different screens can now display different channels simultaneously, enhancing both the concourse and hospitality experience.
Sports Hub also enables real-time engagement through event triggers, allowing goals, substitutions and 50/50 draw results to be shared instantly across the screen network so fans remain connected wherever they are in the stadium.
Beyond matchdays, the platform supports the club’s wider commercial strategy. Hospitality suites can display tailored branded content for conferences and corporate events, while integration with Microsoft Teams Rooms turns idle meeting room screens into branded digital signage.
The expanded digital estate has created new sponsorship opportunities across the stadium, while also strengthening the club’s conference and banqueting proposition through more flexible and engaging event experiences.