Sony plans to use this year’s CES show in Las Vegas as a backdrop to its latest 3D television network announcement. The move signals the growing importance of 3D display products for both the consumer and professional markets with 3D poised to be a recurring theme at the four day show that kicks off on January 7. All major display manufacturers including LG, Samsung and Panasonic are expected to make their own 3D announcements and show off their respective 3D TV sets.
Sony will join forces with Discovery Communications and IMAX to launch the dedicated 3D television network in the USA. A Sony announcement explains that the 3D-TV channel will be launched with a goal of driving consumer adoption of 3D televisions and giving the network long-term leadership in the 3D home marketplace. In the future, the companies plan to explore international distribution opportunities in selected markets.
"Sony is the only company with expertise in every part of the 3D value chain," claimed Sir Howard Stringer, chairman, CEO and president of Sony Corporation. "We are delighted to be partnering with Discovery and IMAX, two premier companies also dedicated to leadership in 3D, in this groundbreaking new venture."
"IMAX has been a pioneer and recognised leader in 3D technology for more than twenty-five years, delivering the premium in-theatre experience to audiences around the world. We're reaching more and more consumers with the recent expansion of the IMAX theatre network and the growth of 3D movie content," said IMAX CEO Richard L. Gelfond.
The parties have signed a non-binding Letter of Intent. Specific financial terms of the venture were not disclosed. The parties will work towards prompt execution of definitive agreements, subject to any necessary regulatory approvals.