27.01.20

B-Tech opens Barcelona showroom in Iberian market push

B-tech barcelona

AV mounts manufacturer B-Tech has announced the completion of a new multi-purpose showroom in Barcelona. The new, redesigned and remodelled premises, serves as the central hub for B-Tech’s ever-growing Iberian operation, providing local supply/support to customers across the whole of the Peninsula, the Balearics and Canary Islands and to markets in central and south America.

Strategically located within minutes of El Prat International Airport and close to Barcelona’s commercial port – and just 15 minutes from ISE’s new home from 2021, the Fira Barcelona Gran Via – the new showroom and training centre has been designed to give new and existing customers the opportunity to view and sample B-Tech’s range of AV mounts.

In addition to hosting ‘in-house’ events, the versatile space is now equipped for customers/partners to visit and also to hold their own meetings and/or training sessions, maximising productivity and enhancing relationships.

Paul Haggarty, director of operations (Iberia and LATAM) said: “This investment in our spectacular new showroom demonstrates B-Tech’s unrivalled commitment to providing the highest levels of support to our customer base. B-Tech Iberia has come a long way in a relatively short space of time and we’re delighted as well as humbled by how this highly valued and important region of Europe has embraced the B-Tech philosophy and continued to support and endorse the B-Tech brand.”

B-Tech first entered the Iberian market more than 20 years ago through conventional distribution channels. In 2012, following growth B-Tech opened its own facilities, warehousing full stocks of all product lines to meet local demands and to ensure the best possible customer purchasing experience - further enhancing B-Tech’s commitment as an international brand.

B-Tech will be showcasing and demonstrating its latest products at ISE 2020 (February 11-14), Hall 5, Stand R40.