Audipack signs 3 German distributors in global shakeup

Audipack has appointed a trio of distributors for Germany as part of a restructure of its global distribution network.

Lang AG, PCS and Publitec (winner of the 2015 InAVation Awards Distributor of the Year) will represent the manufacturer of mounting and lift systems.

Julian van den Berg, CEO and creative director at Audipack, said the company was considering “inventory management, short delivery times, local marketing, service and customer satisfaction” when altering its distribution strategy.

“For all countries outside the Belelux, which we will provided unchanged ourselves, we will appoint or have appointed distributors,” he confirmed. Audipack most recently appointed Global TV for Spanish and Portuguese markets.

Van den Berg added: “We are extremely pleased with the collaboration of Lang AG, PCS and Publitec as Audipack distributors for the German market. With these partnerships our customers are guaranteed the best specialists and the best service in the field of conferencing and visual presentation equipment.

“We are on schedule with the expansion of our (new) European strategy. Now we are also examining the possibilities for markets outside Europe. We have a very professional and loyal partner in the Middle East with Audicom.”