AMX has signed a distribution agreement with UK IT, AV and ICT specialist Micro P in an effort to target education and corporate markets.
“We are delighted to be partnering with Micro P to capitalise on what we believe are significant opportunities,” said Jonathan Mangnall, sales director at AMX. “This is a strategic partnership; enabling Micro P to strengthen their product offering, whilst giving AMX another important route to market. Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.”
Ian Aitken, general manager of Micro P’s AV Solutions, said: “Micro-P's AV Solutions portfolio has been given a significant boost with the news that we have been chosen by AMX to distribute their entire portfolio. AMX are a leading brand in the Pro AV arena and have joined many other technical solutions vendors in identifying the strength of Micro-P's new AV objectives. The AMX agreement is a major coup for Micro-P and signals our intention to become a serious player in the Technical AV Distribution Space. AMX will be instrumental to our growth and success within the Pro-AV market.”