03.08.11
Amscreen continues growth, acquires Digicom sales
Amscreen, the UK’s largest signage network owner, has announced that it has acquired the sales and marketing operation of Digicom.
Digicom is a specialist out of home sales house formed two years ago by Tom Goddard, who becomes deputy chairman and shareholder of Amscreen and will support CEO Simon Sugar in the key areas of Media Sales and Development.
The move is part of Amscreen’s plan to accelerate its UK growth and provide a solid platform for expansion into Europe. The first phase of this expansion was announced in June following a deal with BP Europe SE to cover its forecourts on the continent.