Allen & Heath has appointed Algam as the exclusive distributor of its products in the French market. Algam is a distributor of MI and professional audio, video and lighting products in France and the Benelux.
Benjamin Garnier, Algam MD: "This partnership will enhance our portfolio, and open up new possibilities to further strengthen our standing in the French audio market."
To best serve the wide variety of Allen & Heath customers, the sales operation will be divided between Algam Entreprises, which will manage sales to rental and staging companies and installers, and Audia, which will represent Allen & Heath to MI stores and audio dealers.