Advantech bolsters European distribution to push into AV markets

Advantech has added Sahara Benelux to its European sales network in an effort to broaden its digital signage distribution channel and target the AV market.

Fabrizio del Maffeo, sales director of Intellegent Services at Advantech, said: "Sahara is a renowned name in the AV market and has a large customer database in the industry."

"We see a shift in the traditional AV market where ‘AV meets IT’ is on the way," said Remmelt van der Woude CEO of Sahara Benelux. " Through partnering with Advantech, we are expanding our product portfolio and realising the one-stop-shop service."

Sahara is headquartered in Eindhoven, the Netherlands.