Digital installation specialist, ADI, will provide a new LED platform for the Bradford Live entertainment venue in the UK as part of the city’s multi-million-pound redevelopment project.
The entertainment hub has been unused for 23 years, playing host to performances from The Beatles and The Rolling Stones in years gone by.
The venue will be transformed with a 32-metre-wide digital display between the venue’s two main entrances, using ADI’s MT LED product.
The display will have the capability to show full-motion video while also providing a backdrop for events held in the public space.
Discussions over more internal and external screens are ongoing, with ADI working closely with NEC Group, the venue’s operating partner.
Chris Morrell, director, Bradford Live, commented: “The screen has always been a key component of the project and we’re delighted to be working with market-leaders ADI to deliver the vision of our Architect, Tim Ronalds. When Bradford Live opens in 2024 it will attract 300,000 visitors to the city each year and we anticipate that the screen will become an attraction in its own right, initially serving as a focal point of Bradford’s City of Culture celebrations in 2025.”