Absen LED lights up the Bullring in Birmingham

Absen LED lights up the Bullring in Birmingham
Limited Space, a provider of retail and lifestyle destination media, has undertaken a digital transformation at the Bullring shopping centre in Birmingham, UK.

Partnering with EcoVista, a specialist in sustainable digital signage systems, it deployed Absen’s A2719 LED for the city’s largest shopping experience.

EcoVista's expertise went beyond simply installing the new screens, it designed and built a custom enclosure, ensuring integration with the existing infrastructure while transforming the LED into an interactive experience that further enhances the impact of the displayed content. 

In total, EcoVista replaced two existing LCD sites within the Bullring and Bluewater Shopping Centre in Kent, with 165-in Absen LED screens. 

“It’s great to be involved in a project like this with EcoVista, supporting them to implement a more advanced and captivating form of digital signage. By combining innovative technology, strategic planning, and efficient execution, EcoVista has enabled its clients to continue to deliver impactful advertising experiences, while staying ahead in the competitive retail landscape,” concludes Ross Burling, European industry development director OOH & sports for Absen. .








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