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In almost every corner of Asia Pacific the visitor attraction market is enjoying healthy growth. However, whilst the trajectories are similar, Anna Mitchell finds that the reasons behind the developments are very different.

The APAC region includes a large number of the world's most popular tourist attractions. It also contains a number of countries with growing middle class populations that have money to spend and the time to enjoy themselves.

This has encouraged an explosion in attractions; from casinos to theme parks and museums to heritage centres. Investors are keen and the region's governments are happy to court them.

"At the moment the strongest market in [the] Asia Pacific region remains China for the domestic audience, driven by the requirement for strategic growth of key cities," notes Stuart Hetherington, CEO of Holovis. "Malaysia and Vietnam are also two up and coming locations that we are working in."

Holovis is a UK headquartered specialist integrator of immersive and experiential systems. The company regularly works in the visitor attraction sector all over the world and recently opened an office in China in response to the opportunity that the market presents.

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