27.03.19

Signagelive and NEC partner to boost reporting and analytics

Example of Signagelive analytics

Signagelive and NEC Display Solutions have partnered to deliver real-time digital signage content and analytics with NEC Analytics Learning Platform (ALP).

Signagelive’s integration with NEC ALP enables real-time digital signage content playback decisions and analytics.

The NEC ALP Pro optimises message delivery with automated content creation and recommendations for targeted customers using AI-based analytics, enabling retailers to customise their content based on age, gender, events, and weather. For retailers, NEC ALP and Signagelive deliver analytics and content personalisation.  

The agreement means integration of media can be soft triggered; media can be assigned and matched to each “soft trigger” in NEC ALP and publish to Signagelive Players ready to be triggered.

Media published from NEC ALP to Signagelive is verified as received by each Signagelive player and reported back to NEC ALP.

Signagelive has developed a real-time reaction engine that listens to “soft trigger” requests from NEC ALP before determining what media asset should play next. Decisions can be received by each player up to the last two seconds of a currently playing media asset deliver real-time reaction to NEC ALP insights.

As each NEC ALP media asset is played a log of the date and time of playback along with the media ID is sent to the NEC ALP platform for real-time proof of play reporting and analysis.

NEC ALP will deliver real-time triggers, and customers will continue to use the media and management features of Signagelive including publishing of default and scheduled content, along with proactive monitoring of Signagelive players.

Signagelive has developed support for NEC ALP using BrightSign Players. Support for Signagelive’s Windows 10 IOT and Mac OSX players will follow.