UK integrator Saville Audio Visual has announced a re-organisation, which includes three new visual identities. Saville Group is the new parent brand, it is joined by Sparq and Visavvi as the company’s live events business and the AV systems company respectively.
Colin Nixey, joint managing director of Saville Group, said: "So far 2018 has been one of our busiest years yet. We have invested in creating three new brands to futureproof the company, as well as ensuring our people are the best in the business so that we can continue to support new and existing clients across the UK, Europe and the US."
The brand launches have been supported with the unveiling of three new websites: www.saville.group; www.visavvi.com; and www.sparq.live.
Andy Dyson, joint managing director of Saville Group, said: "Our industry is continually evolving and over a sustained period of very strong growth, which has brought turnover to more than £41m, the board decided we needed to see a change in the way in which we present ourselves through our brands. This will ensure we set the standard for live events and business collaboration for our clients now and in coming years."
Nixey added: "Our brand transformation project has given us an excellent opportunity to review and consolidate our core values as a company."