Panasonic opens UK customer experience centre

Panasonic opens UK customer experience centre
Panasonic Business has opened the doors to its new Customer Experience Centre in Bracknell, UK, showcasing its range of B2B products.

Situated at the new UK headquarters on Western Road, Bracknell, the Customer Experience Centre is experienced as two zones. The first is an immersive 270 degree interactive presentation space, built around eight separate virtual vertical environments, and a demonstration space that allows customers to get hands-on with the latest Panasonic technology.


Featuring AV design and integration by Sysco Productions, concept development by AB Creative, and content and physical build by Hart Wilcox, the Customer Experience Centre features over 100 items of technology,

The Centre focuses on five main topics:
  • Retail technology 
  • Rugged computing 
  • Audio Visual solutions 
  • Communications Solutions 
  • Next generation surveillance technology 

Among other things, the Experience Centre features the latest in Panasonic retail technology, including digital signage displays, electronic price tags and automatic stock monitoring, which uses CCTV analytics to detect low and no stock on shelves. In addition, a fully demonstrable lecture capture system automatically tracks a presenter, giving universities the ability to automate the recording of teaching sessions. 

The Customer Experience Centre is built around a newly launched B2B brand proposition ‘Freedom through innovation’, which is the belief that the future is about better connected technology.