27.03.13

New York subway in line for digital makeover

The New York City Metropolitan Transit Authority (MTA) has turned to Control Group to create new digital touch-points that will replace current subway maps and service announcement technology across the system.

The NYC-based strategy, technology, and design firm will be placing up to 90 touch-points at the busiest stations that will offer a wayfinder service for passengers, customer messaging and advertising.

“As New Yorkers who take the subway every day, we are thrilled at the chance to develop a better experience for daily commuters and visitors, as well as help the MTA reach its customers with critical information while developing new revenue models,” said Colin O’Donnell, Founding Partner at Control Group.
“We're excited with our roadmap of features that will bring the innovations of web and mobile to the
100 year old New York City subway system.”

The new On The Go interactive HD displays will deliver real-time information, including simple visual station directions with transfers and line alerts, countdown to arrival, relevant service updates, neighborhood maps and information, and digital content loops. Built with a custom content management system on a flexible framework, the platform will enable third-party app developers to add new features.