12.04.11

Dior highlights new ranges with Lighthouse

AUTHOR: Inavate

Dior has chosen an 8x8 panel (8.128m (W) x 6.096m (H)) Pi10i/o-SMD-FA screen for its new store at the No. 1 Peking Road shopping centre in Tsim Sha Tsui in Hong Kong. The screen shows advertisements and fashion collections.

With a wide array of famous brand and designer clothing stores, there is considerable competition to attract the attention of customers. The Lighthouse screen will showcase the couturier’s latest advertisements and fashion collections.