Vizrt has launched its AI Keyer, a new tool designed to remove the need for traditional chroma key setups and enable virtual and augmented reality scenes in any environment.
The AI Keyer forms part of Vizrt’s wider push toward an AI-native platform for live production, with the company positioning the technology as a way to simplify XR and AR deployment while expanding creative flexibility.
At its core, the system uses a proprietary AI model trained on real-world footage across varied environments and lighting conditions. This allows it to identify human subjects as foreground elements and separate them from backgrounds without requiring green screens or controlled lighting. As a result, presenters and talent can move freely while remaining anchored within a virtual scene.
The approach addresses one of the key barriers to XR adoption: infrastructure. Traditional virtual production workflows typically rely on green screens, precise lighting setups and specialist skills, limiting deployment to controlled studio environments.
Edouard Griveaud, senior product manager at Vizrt, said the AI Keyer removes these constraints, enabling “high-quality virtual scenes and AR graphics” for productions of any scale.
From a workflow perspective, the tool enables background replacement and AR graphics insertion in both indoor and outdoor settings. Use cases include placing remote contributors into virtual environments, switching presenter locations in news workflows, or deploying virtual advertising surfaces in sports coverage.
By eliminating chroma key requirements, Vizrt is targeting faster setup times and greater operational flexibility, while also opening up new opportunities for audience engagement and sponsorship activation.
The launch builds on Vizrt’s longer-term strategy of embedding AI across its portfolio. The company has previously integrated AI-driven capabilities into products spanning sports production, broadcast graphics, and enterprise communications, but is now bringing AI more prominently into core production workflows.
Rohit Nagarajan, CEO of Vizrt, said the launch reflects the company’s broader push to apply AI more directly to live production workflows and scalable content creation.
The AI Keyer will be demonstrated at NAB Show in Las Vegas, where Vizrt is showcasing its wider AI-driven ecosystem, including studio automation, media asset management and data-driven graphics.