Yamaha Commercial Audio has bolstered its presence in the southwest Europe Iberia Peninsular, appointing Manuel Rivera as its commercial audio manager at its Iberia office based in Madrid, Spain.
After working as an engineer in the Spanish professional audio industry, Rivera joined Yamaha in 2003 as head of the service department in Madrid. There he was tasked with carrying out a major restructuring to customer service levels.
Rivera was promoted to Commercial Audio sales manager last year before taking over complete management of the Iberian office.
“This is a time when the new, closer Europe requires new and innovative approaches to business,†he said. “In my new role I am determined that we will work hard as a team to enhance Yamaha’s industry leadership in the Spanish and Portuguese professional audio markets.â€
“Manuel brings a fresh and dynamic leadership to our operations in Iberia,†added Nick Cook, European marketing director for Yamaha Commercial Audio. “His product skills have benefited Yamaha and our regional customers greatly over the past six years.â€